Dial Kite

Acceptable Use Policy

Last updated: 5 May 2026

This Acceptable Use Policy (“AUP”) sets out what you may and may not do when using the Dial Kite AI voice calling platform. Violations may result in immediate suspension of your account, without refund, and may be reported to relevant authorities.

You must

  • Place calls only between 9:00 AM and 9:00 PM IST, as required by TRAI/TCCCPR regulations.
  • Obtain documented prior consent from each person before calling them. Maintain records you can produce on demand.
  • Check the National Customer Preference Register (DND) before calling and skip any number registered. Dial Kite includes DND checking by default.
  • Identify yourself and your business at the start of every call.
  • Honor opt-out requests immediately. Once a person says “remove me” or equivalent in any language, they must not be contacted again.
  • Provide truthful, accurate scripts. The AI must never claim to be a human if asked directly.
  • Comply with all applicable Indian laws, including the Information Technology Act 2000, Consumer Protection Act 2019, DPDP Act 2023, and sector-specific regulations (RBI for finance, IRDAI for insurance, SEBI for securities).

You must NOT

Dial Kite may not be used for any of the following. Accounts engaging in these activities will be suspended immediately:

  • Loan recovery, debt collection, or harassment. Dial Kite is for outbound sales and informational calls only — not recovery agents.
  • Fraudulent, deceptive, or scam activity. Including but not limited to fake job offers, fake investment schemes, phishing for OTPs, impersonating banks, government, RBI, telecom, courier companies, or any other entity.
  • Political campaigning or political robocalls. Including endorsement, voter mobilisation, or partisan messaging.
  • Religious solicitation or proselytizing.
  • Adult, sexual, or explicit content.
  • Calls to minors (anyone under 18).
  • Calls about prohibited products or services: unregulated drugs/medicines, fake degrees, illegal lotteries, unregistered investment schemes, multi-level marketing, gambling (where prohibited), tobacco, narcotics, weapons, or any product that requires regulator approval you do not hold.
  • Calls outside the 9 AM–9 PM IST window.
  • Calling DND-registered numbers without verifiable opt-in consent.
  • Bulk transactional calls without registered DLT template. For transactional/promotional content covered by TCCCPR, you must register your sender ID and templates on the DLT platform.
  • Spoofing caller ID or attempting to disguise the origin of calls.
  • Reverse-engineering, scraping, or abusing the Dial Kite platform, APIs, or models.
  • Reselling Dial Kite as a service without our prior written consent (white-label rights are part of the Scale plan only).
  • Uploading malware, exploits, or adversarial inputs designed to manipulate the AI agent into producing prohibited content.

Industry-specific requirements

If your campaign falls into any of the regulated sectors below, the sector-specific requirements apply in addition to the general rules above. We may request proof of licence/registration before activating the campaign and may suspend campaigns that fail spot-checks.

A. Banking, NBFC, lending, and digital loans

Subject to the RBI Digital Lending Guidelines (Sept 2022) and subsequent amendments, the Banking Regulation Act, and RBI master directions:

  • You must be a Regulated Entity (RE) — bank, NBFC, or be on the Lending Service Provider (LSP) panel of an RE — and supply your RBI registration number on request.
  • Loan offers must disclose APR, processing fees, tenure, and any collateral upfront in the script.
  • No harassment, threats, or recovery calls. Dial Kite is for sales and information only — recovery agents must use compliant channels under the RBI Fair Practices Code.
  • No calls outside 8:00 AM – 7:00 PM IST for any loan-recovery topic. Dial Kite enforces 9 AM – 9 PM globally; you must stop further at your end if recovery-related.
  • Provide a verifiable callback number staffed by a human during working hours.
  • Comply with the Fair Practices Code & Code for Recovery Agents.

B. Insurance (life, general, health)

Subject to the Insurance Act 1938, IRDAI (Insurance Brokers) Regulations 2018, IRDAI (Insurance Web Aggregators) Regulations 2017, and IRDAI (Distribution Channels) regulations:

  • You must hold a valid IRDAI registration as an insurer, broker, corporate agent, or web-aggregator. POSP (Point of Sales Person) certification is required for individual sellers.
  • The script must clearly state your IRDAI registration number and the insurer whose product is being offered.
  • No mis-selling: do not exaggerate returns, hide exclusions, or use guaranteed-return language for unit-linked or non-guaranteed plans.
  • Free-look period (15-30 days as applicable) must be disclosed during the call.
  • Customer recordings must be retained for a minimum of 5 years per IRDAI norms (Dial Kite default 90 days; you must extend retention via settings or self-archive).

C. Real estate (RERA)

Subject to the Real Estate (Regulation and Development) Act, 2016 and state RERA rules:

  • The project being promoted must be registered with the relevant State RERA authority. The RERA registration number must be quoted in every call.
  • Real-estate agents must be RERA-registered (separate registration from the project).
  • No pre-launch or pre-RERA-approval promotion is permitted.
  • Carpet area, possession date, and price details given on the call must match the RERA filing.
  • Misleading marketing (e.g. “assured returns”, “guaranteed appreciation”) is prohibited under RERA Section 12.

D. Securities, mutual funds, and investment advice

Subject to the SEBI Act 1992, SEBI (Investment Advisers) Regulations 2013, SEBI (Research Analysts) Regulations 2014, and SEBI Mutual Fund regulations:

  • You must be a SEBI-registered Investment Adviser (IA), Research Analyst (RA), Mutual Fund Distributor (with valid ARN), or Stockbroker/Sub-broker.
  • Quote your SEBI registration / ARN in every call.
  • No tips on unlisted securities, unregistered IPOs, or pre-IPO schemes without disclosing risk.
  • No guaranteed-return language for market-linked products.
  • Standard SEBI risk disclosure must be played at the start of any investment-related call (“Mutual fund investments are subject to market risks…” or equivalent).
  • Distributors must not give advice (which is reserved to RIAs); stick to product information.

E. Healthcare, pharma, and Ayurveda

Subject to the Drugs and Cosmetics Act 1940, the Drugs and Magic Remedies (Objectionable Advertisements) Act 1954, and Clinical Establishments Act 2010:

  • No promotion of prescription (Schedule H/H1/X) drugs to consumers.
  • No therapeutic, curative, or magic-remedy claims for any disease listed in the DMRA Schedule (cancer, diabetes, AIDS, etc.).
  • Hospital, clinic, or diagnostic-centre promotion must include the state Clinical Establishment registration number where applicable.
  • Ayurvedic / Unani / Siddha medicines must be AYUSH-licensed; the licence number must be on the product and stated in script if claims are made.
  • No solicitation of organ donors, surrogacy, or assisted-reproduction services through outbound calling.
  • Telemedicine campaigns must comply with the Telemedicine Practice Guidelines, 2020 (NMC).

F. Education and ed-tech

Subject to UGC, AICTE, and state education-board regulations and the Consumer Protection Act 2019:

  • Universities and degree-awarding programmes must be UGC- or AICTE-recognised; mention recognition status in script.
  • No sale of fake degrees, unrecognised diplomas, or backdoor admission claims.
  • Tuition fees, refund policy, course duration, and accreditation must be truthfully stated.
  • For minors (under 18) targeted by ed-tech campaigns, parental consent must be obtained before the call. Dial Kite’s general ban on calling minors applies regardless.

G. Food, FSSAI, supplements, nutraceuticals

  • FSSAI licence number required; quote in script for product calls.
  • No therapeutic claims for nutraceuticals or supplements unless specifically permitted under FSSAI regulations.
  • Fortified-food claims, health claims, and nutrient-content claims must follow FSSAI Health Claims Regulations 2022.

H. Travel, hospitality, and tour operators

  • Tour operators must be registered with the Ministry of Tourism (MoT) where required and the state tourism department.
  • Visa-assistance services must clarify they cannot guarantee visa approval.
  • No misleading deposit-only schemes or fake travel-insurance bundling.

I. Crypto, virtual digital assets, online gaming

Subject to PMLA (March 2023 amendment bringing VDAs in scope) and the Online Gaming Rules 2023:

  • Virtual Digital Asset (VDA) services must be FIU-IND registered.
  • Real-money online gaming may be subject to state-level prohibition (e.g. Andhra Pradesh, Telangana, Tamil Nadu — verify per state).
  • Mandatory risk disclosures and KYC must be referenced in script.
  • No pitching of unregistered exchanges, foreign brokers, or wallets.

J. Legal, accounting, and other regulated professions

  • Advocates may not solicit work via Dial Kite (Bar Council of India Rules, Section IV, Rule 36).
  • Chartered Accountants, Company Secretaries, Cost Accountants are subject to ICAI/ICSI/ICMAI advertising codes — restricted scope.

Documentation we may request

Before activating campaigns in the sectors above, we may request:

  • Copy of the relevant licence (RBI, IRDAI, RERA, SEBI, AYUSH, FSSAI, FIU-IND, etc.)
  • Sponsor agreement (for LSPs / corporate agents)
  • DLT Principal Entity ID and approved Template ID
  • Sample script for compliance review
  • Customer consent collection mechanism evidence

Submitting forged or altered documents constitutes fraud and will result in immediate termination, forfeiture of fees, and reporting to the relevant authority and law enforcement.

Reporting violations

If you believe a Dial Kite customer is violating this AUP, please email contact@asldigitalsolutions.in with details. We investigate every credible report.

Consequences

We may, at our sole discretion: (a) warn you; (b) suspend specific campaigns or your account; (c) terminate your account without refund; (d) report you to TRAI, DoT, the police, or other authorities; (e) cooperate with any subsequent investigation or legal action; and (f) seek indemnification under our Terms of Service.

Inbound numbers (DIDs) — resale terms

Phone numbers (DIDs) purchased through Dial Kite are resold from our underlying telecom carrier (currently Vobiz). They are not issued to you directly by a licensed carrier and are subject to the following:

  • Not portable. Numbers cannot be ported out of Dial Kite to another provider. If you cancel, the number is released back to the carrier and a future buyer may receive it.
  • No personal ownership. The number is licensed to you for the duration of an active billing cycle. We retain the underlying allocation and may reassign it once your subscription ends.
  • Immediate suspension on abuse. Any use of the number that violates this AUP — spam, fraud, harassment, scams, political robocalls, prohibited categories, or any activity flagged by the carrier — results in the number being deactivated immediately, without refund, and may be permanently blacklisted.
  • Hands-off if the carrier acts. If Vobiz, TRAI, DoT, or any other authority instructs us to deactivate or release the number for any reason, we will comply without notice. We are not liable for any loss arising from such action.
  • Identity snapshot. At the time you purchase a DID we snapshot your business name, GSTIN, and PAN onto the order record for telecom audit. You authorise us to share this with the carrier and authorities if required.
  • KYC required. DID purchase is gated on your business KYC verification and personal phone-number verification. Resold telecom SKUs cannot be issued to unverified entities.